Brough Superior, a British motorcycle manufacturer, had a tumultuous history from 1939 to the present day. In 1939, the company suspended production due to the outbreak of World War II. During the war, Brough Superior supplied motorcycles to the military, and after the war ended, the company resumed production and the brand reemerged with a renewed commitment to excellence.
In 1940, the founder of Brough Superior, George Brough, sold the company to E.D. Abbott Ltd. The new owners struggled to keep the company afloat and eventually sold it to the managing director, Freddie Dixon, in 1946. Under Dixon's leadership, Brough Superior introduced several new models, including the SS100, which was a popular choice among motorcycle enthusiasts.
In 1953, Brough Superior ceased production due to financial difficulties. The company's assets were sold to Jack Brabham, a racing driver, who hoped to revive the brand. However, Brabham was unable to make the business profitable, and in 1969, he sold Brough Superior to motorcycle enthusiast, George Wooler.
Wooler attempted to revive the Brough Superior brand, but the company continued to struggle financially. In 1977, the last Brough Superior motorcycle was produced, and the company went bankrupt.
In 2008, Mark Upham, a British businessman, acquired the rights to the Brough Superior brand and began working on a new motorcycle design. The first new Brough Superior motorcycle, the SS100, was unveiled in 2013. The company's new motorcycles feature modern technology while maintaining the classic styling of the original Brough Superior motorcycles.
Since the company's revival, Brough Superior has received numerous awards and accolades for its motorcycles. In 2018, the company unveiled the limited-edition AMB 001, a motorcycle designed in collaboration with Aston Martin. The AMB 001 features a turbocharged engine and a carbon fiber frame, making it one of the most advanced motorcycles on the market.
Today, Brough Superior continues to produce high-end motorcycles that are sought after by collectors and enthusiasts around the world. The company's motorcycles are known for their innovative design, exceptional performance, and timeless style, which pays homage to the original Brough Superior motorcycles of the 1920s and 30s.
The revived Brough Superior motorcycles quickly garnered attention for their exceptional performance, distinctive design, and meticulous craftsmanship. Each motorcycle was hand-built to the highest standards, showcasing the brand's commitment to uncompromising quality.
In recent years, Brough Superior has expanded its lineup to include models like the SS100 Alpine Grand Sport and the Pendine Sands Limited Edition. These motorcycles continue the tradition of combining power, elegance, and exclusivity.
Today, Brough Superior motorcycles are coveted by motorcycle enthusiasts and collectors worldwide. They are produced in limited numbers, ensuring their exclusivity and maintaining the brand's legacy. Brough Superior stands as a symbol of British engineering prowess and a testament to the enduring allure of handcrafted motorcycles.